Increasing Your Marketing Efforts
Want to sell more beats, but still unsure of how to do so? A serious attempt requires some serious effort. Producers all over the world are striving to make a good living through their music production business. It takes hard work and a consistent effort to successfully pull this off in such a competitive market, so where do you start?
Search for new and possible opportunities to have your music marketed, sold, placed, exposed, and promoted. How do you do this? You put yourself on the fore front of your music marketing campaign and establish real connections with people in a position to make the deals you want to make.
People want to know more about you and your skills as a producer, so give them some information about yourself. Be truthful, but also be original and interesting or at the very least entertaining. You can use electronic press kits (EPK) to gather your information in to a good marketing format. How effective are these EPK's? It all depends on how strategically you use them to your advantage!
A press kit can significantly effect the level of recognition and exposure your music will attain. Use your press kit as a tool to build publicity from bloggers, writers and dj's. In order for these people to want to talk about you and your music, you must first give them something interesting to say on their blogs, articles and radio shows.
Remember to add your contact information on your profile page so that artists can connect with you. Be sure to include your producer profile link on your MySpace, Twitter, Facebook, webpages etc. This will help to build your music network, so that you can keep all of your clients up to date with news, deals and events through all the different websites you frequent. More importantly, open up and give your potential clients a reason to contact you.
Offer incentives to attract new clients to your production services. What can you give artists that other producers can't or wont? Perhaps you are also an engineer that can service artists for a small fee. Are you a good graphic designer specializing in hip hop graphics, or do you co-host a popular rap radio show on the Internet? Write these skills in your profile!
Are you willing to offer beat package deals to your customers, i.e. Buy 1 Beat, Get 2 Beats Free, etc.. ? Many producers offer package deals and it helps them to sell more beats. If you do give out beat deals to your clients, make sure you follow through with you offer! Get more creative, try to offer what other producers are missing to better service your artists.
If marketing your music seems like work, that's because it can be. Although if you have the heart and the skills for creating hot new music, it will not seem like too big of a challenge. Either way if you love what you do and you really want to succeed then it will not feel like work. It can be hard to stand out as a producer, but it doesn't need to be. A consistent effort is the only sure way to become successful, so make it easy for yourself by making it really easy for your fans, peers and clients to find your beats.